Success Stories

OUIBUS
An improved and secure customer experience

Ouibus is a SNCF subsidiary founded in 2011 following the deregulation of the road passenger transport market. In the summer of 2015, it began offering new national destinations, thanks to the so-called ‘Macron law’ which no longer limited this kind of transport in France to only cabotage. Pioneers of a new model, Ouibus has worked hard in terms of comfort of its customers with seats that can be configured for more space and free wifi.

ACCORHÔTELS
A digital and strategic projects’ portfolio

With more than 4000 hotels in 92 countries, AccorHôtels is the largest hotel chain in France and the 6th worldwide. In October 2014, the Group announced the launch of a € 225 million five-year plan to accelerate its digital transformation and the start-ups acquisition. 8 programs are emerging around Mobile, Customer Relationship, Customer Care, B2B, Employees, Partners, IT and Data with a total of more than 100 projects, of which 20 are considered 'big hairy audacious goals' (BHAG), that is to say flagship and followed by the Group Executive Committee.

LYRIA
A VIP offer that combines comfort and services

Lyria is a SNCF (74%) and SBB (26%) owned company providing high-speed rail passenger services between France and Switzerland. Against a backdrop of lower revenues, mainly due to European terrorist attacks, a change in customer purchasing behavior, and increased air competition facilitated by lower oil prices, Lyria wanted to segment its Customers while premiumising its offer, thus creating more and more value for its customers.